Case Study – Silverglade’s Award-Winning Solutions
HD Resolution Post Production at Silverglade
“We see ourselves as pioneers – helping to create new ways of working and then passing those ideas onto our clients.”
Post houses are used to playing the role of the unsung heroes of TV production – expected to display a can-do attitude with little in the way of praise. But that wasn’t the case for Silverglade Post Production recently when the South Bank post house received the accolade of the Insider of The Year from ITV. In particular the facility was singled out for its ability to come up with new ways of saving the network time and money.
One key way in which Silverglade has created cost savings is in the adoption of HD offline editing workflows as standard, a feature enabled in part by upgrading the facility’s 32TB ISIS to a 128TB shared storage system with the help of systems integrator Root6.
“The Root6 upgrade has given us extra bandwidth, enabling us to operate all our 14 Avid offlines in HD resolution,” explains Silverglade md Jason Tomkins.
Working in HD resolution throughout eliminates the need to transcode down on ingest, and the need to conform before finishing, explains Tomkins.
“From there we move files from Avid into our Baselight grading suite using an AAF export which is very smooth. After the grade we render out to online for captions, credits and file export for delivery – in some cases as an AS-11 file using Root6’s ContentAgent for complete end-to-end file-based ingest, post and delivery.”
Silverglade’s working relationship with root6 has played an important part in the company’s success, says Tomkins.
“With Root6 we know that we can set a date when our new kit needs to work, safe in the knowledge that with root6’s help, it will.”
The company will be upgrading all its 14 Avid Media Composer offline suites to version 7 by the beginning of 2014, running on powerful HP Z820 computers with a minimum of 16GB of RAM and the power of Media Composer’s 64-bit architecture. Each offline is equipped with a client PC which allows members of the production team to view the rushes, log and make sync pulls while the Silverglade craft editor focuses on the edit.
“We have the best possible kit connected to the ISIS which means there are no lags,” says Tomkins.
Silverglade has had a busy 2013 notching up credits for BBC2, National Geographic, More4 and ITV, including More4’s The Audience and Al Jazeera/ITV1’s 28UP South Africa (pictured) and ITV1’s Mystery Map.
Tomkins expects 2014 to be equally busy. One key trend for the year ahead will be more demand for new technology to create cost savings.
Tomkins points to logging and collaborative editing tool Avid Interplay Central as one innovation likely to play an important role in creating savings in post.
The facility is currently trialling Interplay with a client and aims to make it part of the company’s offer in 2014.
“The system can create efficiencies by allowing programme makers to do their own pre-edit,” says Tomkins.
Its advantage over other third party logging tools is it works well with Avid Media Composer, and with a single ingest gives the ability to view, log and edit the media on multiple devices.
“We have one Avid product talking to another and the system works well. The risk of using a different logging tool is that all your hard work could be lost in translation.”
Savings can be made by restructuring a traditional three or four week edit into a two week log and sync pull with a producer/director, followed by a two week craft edit to finish.
“At Silverglade we want to continue to be at the forefront of advances in post production, continuing to work with emerging technology – as we did last year when we tested software such as Media Composer 7.0 prior to its release, giving feedback to make the product better. We see ourselves as pioneers – helping to create new ways of working and then passing those ideas onto our clients.”