Case Study – Edit Store Group
Edit Store Group Invests in File-Based Future
“We’ve dealt with root6 for many years, they understand our objectives.”
A recent quarter million pound investment by The Edit Store Group in its Bloomsbury facility ensures that broadcast clients continue to enjoy cutting-edge file-based technologies in the comfortable surroundings of its elegant Georgian headquarters, home to The Group for 25 years.
At the heart of the equipment upgrade, supplied and installed by root6, is Avid’s ISIS 5500 shared storage network with 128TB capacity, providing high-speed collaborative access to media for the type of fast turnaround current affairs and documentaries for which the facility is well known. Productivity is further enhanced with high density Force 10 switching and the facility has been re-wired with CAT6 cabling by the reseller’s Systems Integration arm.
Offering a one-stop approach, The Edit Store Group has paid particular attention to infrastructure, enabling easy roundtripping between dubbing theatres, offline and online, finishing and grading. Dubbing theatres are equipped with the latest ProTools 11 catering for 5.1 and Dolby E, editing and finishing with Avid and grading with Nucoda Film Master.
Edit Store co-founder Chris Rodmell explains.
“Working in the challenging arena of docs and current affairs for the likes of Panorama (BBC1) and Unreported World (Channel 4) means we have to optimise available technology to get the job done speedily.
Our latest investment ensures that continues and that we’re totally prepared for the file-based future.”
Geared Up for DPP Delivery
From October 2014, UK broadcasters will require file-based submissions to comply with the AS-11 based standard, drawn up by the Digital Production Partnership. The Group is well-prepared for this eventuality with the ContentAgent file-based workflow and management tool from ROOT6 Technology. The latest software includes a fully automated DPP workflow to considerably streamline transcoding with associated metadata, providing substantial time saving benefits to both The Group and its broadcast clients.
Collaborative working within the facility is extended beyond its walls with FORscene’s cloud-based video platform providing global instant access to rushes following ingest. With reality shows like ‘Don’t Tell the Bride’ for BBC3 and ‘Geordie Shore’ for MTV where many hundreds of hours of footage are involved, the ability to view and log rushes quickly is vitally important.
Mike Sanders, The Edit Store Group’s Technical Director, said,
“Essentially, the technology is an enabler for our fantastic creative team. We can now get the job done even more efficiently, keep all parties in the loop, and deliver in the format required by the DPP. We’ve dealt with root6 for many years, they understand our objectives.”
Recent credits include Britten’s End Game for BBC4, Griff Rhys Jones – A Great Welsh Adventure for ITV 1 and Ian Hislop’s Olden Days for BBC2.