Media | Director, the orchestrating has begun!

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Media | Director, the orchestrating has begun!

Avid announced Media | Director at NAB earlier this year, Media | Director is a media ingest module for the Media Suite which speeds up file-based workflows within the Interplay Production environment to help orchestrate the process of ingesting media into production and nearline storage, enabling you to start editing immediately and accelerate project turnaround.

We’ve been eagerly awaiting the arrival of our Media | Director so we can integrate it into our Interplay Production environment, that day came this week and we now have it installed and running.

The AMA plugins for Media | Director are limited at the moment to Panasonic P2 & Sony XDCAM with more to be added soon.

The principle of Media | Director is very similar to dynamic media folders which was introduced into Media Composer version 7 but Media | Director runs on a back end server allowing multiple users to use Media | Director via a lightweight desktop application – Media | Director Drop Utility.

Users can add card based media locally to the Media | Director Drop Utility running on the local workstation which pushes the work to the scalable back-end of Media | Director from where it can convert, added metadata before pushing it onto Interplay Production to continue the workflow.

More information is available at

More to come as we discover Media | Director, always happy to show you what we know.

Media | Director Drop Utility

Media | Director Drop Utility


By | 2016-10-29T08:55:00+00:00 August 7th, 2014|Categories: Opinion, Products, root6|Tags: , , , , |0 Comments

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