A Premiere addition to the Avid MediaCentral Platform

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A Premiere addition to the Avid MediaCentral Platform

From independent productions to Hollywood headliners, Adobe’s Premiere has been making its mark within the post production community. I’m told 51 films debuting at the recent 2016 Sundance Film Festival used Adobe Premiere Pro CC as its primary editing software.

Adobe revamped Premiere Pro CC from the ground up and since then it’s been developing at a progressive rate focusing on the rich and elegant round tripping the Creative Cloud suite has to offer. Premiere’s native media support for such a large range of ever changing codecs is impressive and second to none, you wouldn’t be wrong thinking there’s a full team behind it!

With the recent announcement from Avid that Adobe Premiere Pro CC is now supported within the MediaCentral Platform this really opens up the creative opportunities. Creating a Premiere Pro CC project while using Avid ISIS storage has been a known workflow for many months now. This adds to that workflow and allows Premiere Pro CC users to use the  well developed and mature MediaCentral | UX via a Premiere panel, searching on Interplay metadata for assets within the Interplay Production environment then using them directly in a Premiere timeline.

I’m lead to believe that you can ‘check in’ a Premiere project which then can be opened in Media Composer where the edit can continue. The translation from the Premiere project to the Media Composer project is taken care of within the MediaCentral Platform, I’ve yet to see this so maybe on the roadmap rather than in version one. Either way this is the start of a promising relationship which can only benefit both parities and ultimately the creatives that use it.

Premiere on MediaCentral

Post NAB it will be one of the items we are keen to setup in our Demo room so we can take a closer look, if you’d like to take a look with us we’d be more than happy to share the experience.

Premiere panel


By | 2016-10-29T08:54:40+00:00 April 16th, 2016|Categories: NAB, News, Press Release, Products|Tags: , , , , , , , |0 Comments

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