Avid Media | Director

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Avid Media | Director

Get a jumpstart on editing. Media | Director is a media ingest module for the Media Suite that speeds up file-based workflows in unscripted television, post-production, and broadcast environments. With its powerful yet easy-to-use scripting tools, Media | Director works with Interplay | Production to orchestrate the process of ingesting media into production and nearline storage, enabling you to start editing immediately and accelerate project turnaround.

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Accelerate turnaround time

Prep-ping a day’s worth of shot footage for creative editorial is often a repetitive, labour-intensive, error-prone endeavour done overnight. Media | Director is designed to park, check-in, and transcode material quickly, automatically, and reliably when you need it, so you can access footage faster. It works with all AMA (Avid Media Access) supported file-based media formats when connected to ISIS or third-party storage. In addition, with ISIS shared storage, you can immediately start logging and editing material parked on it—without having to wait for the transcode process to complete—enabling you to jump-start the creative process.

Lower production costs

Media | Director eliminates the need to employ teams of media wranglers to handle overnight media prep and transcoding. Instead, you can let the software swiftly handle the process of ingesting all file-based media into production and nearline storage for you.

Streamline your workflow

Media | Director features easy-to-use scripting tools that enable you to create custom profiles that orchestrate your entire ingest process between Interplay | Production and Avid and third-party storage, from embedding metadata and telling the software where to park native source material, to transcoding material into the formats and resolutions you need. And because it supports Interplay | Transcode, you can set it to conform your edited sequence to your parked native source material when you’re ready for finishing.


  • Ingest files quickly and easily through drag and drop
    Media | Director orchestrates the entire process of parking, checking in, and transcoding media into production and nearline storage automatically, making the assets available to your entire team. Depending on your needs, you can easily initiate one or more of these ingest processes through the simple interface using drag-and-drop—on a Mac or PC. Once you set your job in action, view its progress in the Progress pane.
  • Park files on ISIS and third-party storage
    Free up camera media cards and disks by parking the original source material on nearline storage until it’s needed for the final conform. Because Media | Director is built to support the open Avid MediaCentral Platform, you can park and register material on both ISIS and third-party storage systems.
  • Start editing immediately with ISIS
    Once ingest begins, you can jump start the creative process immediately by logging and editing sequences directly from any native source material parked on ISIS shared storage, without having to wait for the transcode process to complete.
  • Get started fast with predefined orchestrations
    Media | Director comes with a collection of predefined orchestration scenarios that enable you to get up and running fast, without having to configure the software. That said, the interface is also entirely configurable, enabling you to create customized profiles by using the Profile Builder to add interface elements and set rules for your specific workflows and needs.