Avid Interplay | Production

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Avid Interplay | Production

Production asset management that lets producers, editors, assistants, and reviewers collaborate in real-time while non-creative tasks are orchestrated in the background.

Interplay | Production manages and coordinates content creation, automates workflow, and empowers contributors across production and editorial ecosystem to collaborate effectively so that projects can easily move in parallel and be completed faster. Tasks such as media movement, transcoding, and proxy generation are orchestrated in the background while producers, editors, assistants, and reviewers around the world can find, arrange, edit, review and annotate media—without wasting time looking for the right clip.

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What's New

Accelerate Turnaround Time

Interplay | Production provides support for the new Media | Director option to simplify and speed up file-based workflows. Media | Director orchestrates the process of ingesting media into production and nearline storage, enabling you to start editing immediately and accelerate project turnaround. Prep an entire day’s worth of footage quickly and accurately by simply initiating media parking, transcoding, and check-in through the intuitive interface, which offers complete drag-and-drop ease. You can even upload file-based media from your mobile device to your facility using the Media | Director drop utility.

Access Files Remotely from Everywhere

With support for the new Media | Index option, you can accelerate and extend file search across multiple Interplay | Production, Interplay | MAM, and iNEWS systems—regardless of where the media asset or iNEWS story is located. This optimized, high-performance search engine enables you to find and preview clips and sequences instantly across multiple Interplay databases—even across multiple global facilities—and serves as the linchpin of the entire collaborative process.

Enable remote collaboration with Media Composer | Cloud

Media Composer | Cloud enables any Media Composer editor with an Internet connection to connect to an Interplay | Production workgroup. It connects multiple remote editors simultaneously, enabling them to combine footage from their location with material on the Interplay | Production system at the home facility, giving remote editors and contributors the same creative power and experience as if they were in the home facility.

Work anywhere with Avid MediaCentral | UX

The acclaimed Avid MediaCentral | UX (formerly Interplay Central) web-based toolset enables flexible media review, annotation, logging, shot-listing, basic editing, and pre-planning from everywhere, plus simplifies deployment with single-point licensing and administration. Plus, you can scale your system as needed. Expand from a basic 5-seat Interplay | Production configuration to up to 330 connected users. Or upgrade to an Avid MediaCentral | UX Advance license and extend your connections to Interplay | Production, iNEWS, and Interplay | MAM.

Multicam Project Support

Logging and sequence generation of Multicam projects can be done from anywhere through the browser-based MediaCentral | UX interface, and the resultant composited video stream can be displayed as either multi- or single-angle directly in the UI player window, bringing new time savings and efficiencies to reality television, TV studio entertainment, and similar production workflows.

Messaging with Deep Links

Workgroup members can use the Interplay | Production messaging system to exchange asset links and notes on assets throughout the workgroup and directly to the editing desktop, speeding pre-planning, review, and approval.

Multiplatform Distribution with Media | Distribute

Media | Distribute (formerly Interplay Pulse) unifies and simplifies content distribution to a diverse community of channels and devices through workflow automation, in the right format for each.

Project Sync

A closer relationship between the Media Composer | Software bin structure and the Interplay | Production directory structure enables production facilities to work similarly to maintain the shared bins/projects.

Multi-instance Transcode

Up to four instances of Interplay | Transcode may be run on the same server, greatly improving overall performance of manual and automated background transcoding and mixdown.

64-bit Engine and Media Indexer

64-bit Interplay | Engine and Media Indexer addresses expanding workgroup asset counts with support for 10 million files and delivers greater performance for installations of every size.

Key Features


Collaborative production management

Track every media file component and its relationship to each project. Link all resolution and format versions, maintain version control, enable smart media deletion, and support workflows in a wide range of resolutions and formats. Messaging system with deep links to assets enables enhanced collaboration between workgroup members.


Search and media management

Quickly find, browse, and bring media into your project from local or remote sites. Extended search allows for filtering based on a wide range of metadata attributes. High resolution versions of remote media are transparently delivered to the destination site.


Universal connectivity

Web-based tools and media streaming enable collaborative review, annotation, logging, shot-listing, basic editing, and pre-planning from anywhere. Media Composer | Cloud (formerly Interplay Sphere) adds support for remote Media Composer editing, full workgroup connectivity, and fast, transparent uploading.


Connected archive storage

Extend online shared media access with workgroup-connected ISIS | 2500 nearline storage or high-density data tape archive systems, enabling effective storage management.


Complete integration, reliable operation

With complete integration and workflow testing with best-of-breed Media Composer, ISIS shared storage, AirSpeed ingest/playout, iNEWS newsroom management, Interplay | MAM, and over 80 qualified partner integrations, Interplay | Production solutions minimize risk, decrease support problems caused by vendor finger-pointing, and decrease uncoordinated version compatibility issues.